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Automate online marketing management

MagicScript is an intelligent algorithm that makes your PPC campaigns more effective. Increase your revenue and profit.

Algorithmic bidding software for Google Ads, Shopping and auction-based platforms.
Free consultation

Check out our results

Automate online marketing management

MagicScript is an intelligent algorithm that makes your PPC campaigns more effective. Increase your revenue and profit.

Algorithmic bidding software for Google Ads, Shopping and auction-based platforms.

Free consultation

Check out our results

What is MagicScript

MagicScript optimizes bids in PPC platforms in real time. It combines the efficiency of a computer with human oversight. MagicScript uses automated scripts that manage bids using a special algorithm. All of this is happening under the control of our specialist.

MagicScript uses automated scripts for campaign management, but it is under daily oversight of our PPC specialists.

We save your precious time

MagicScript saves you dozens of hours of manual bidding every month. You can use this time for other work with more added value.

We also save your money

In 2019, we successfully managed marketing budgets of our clients worth 4,010,092€ in 15 European countries. Through automated PPC management, we helped our clients allocate their resources in the most effective way.

Check out our results →

MagicScript works even when you are asleep, so your business can grow 24/7.

MagicScript works even when you are asleep, so your business can grow 24/7.

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"58000 cost per click changes"
During the measured period, MagicScript executed up to 58000 changes, ensuring the best cost per click possible every time. Cooperation with ui42 and MagicScript was one of our best decisions of 2018.
Pavol Kiss
AJ Produkty - eCommerce specialist
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"Sharp increase in revenue in two different markets"
During the initial 30 days of the trial, with MagicScript we registered a sharp increase in revenue in two different markets. The following month, we implemented MagicScript in all 14 countries and the results were the same - a rapid increase in revenue and improved cost-efficiency.
Martin Zahuranec
Eyerim - cofounder
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"Thanks to the MagicScritp algorithm, we are growing by hundreds of percent year-on-year"
With the use of the MagicScript algorithm, we bid on every product based on margin. That's why we have a technological advantage over the competition, thanks to which we grow by hundreds of percent year-on-year. We encourage the use of the MagicScript algorithm, and thanks to it, our online sales are constantly growing.
Juraj Giacko
EXIsport - eCommerce manager
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"We definitely recommend e-shops to use the online marketing automation"
During our six-month cooperation, we implemented the MagicScript algorithm and its own Magic Linear attribution model at the client. We've set new targets for ROAS that better reflect the reality of cross-platform turnover benefits. Thanks to this setup, we save approximately 30% of our time and manage not only Google Ads but also other platforms more efficiently. We definitely recommend e-shops to use the online marketing automation offered by MagicScript.
Juraj Giacko
EXIsport - eCommerce manager
All reviews

Our last blog posts

MagicScript vs. Smart bidding

Nowadays, bidding automation is becoming more and more common. Google smart bidding does not sleep and is trying to keep up with the challenging demands of retailers. But is it enough? Is smart bidding truly the best solution on the market? We have 5 reasons to think otherwise.
22. July 2021

Beware of UTM parameters when importing costs from Heureka to Google Analytics

Sometimes, even if you import costs from Heureka into AdWords, they may not be well matched if you don’t have UTM parameters.  In the example below, we see that an import with “lower case” utm parameters did not match the “upper case” utm parameters that the client has historically sent to Analytics.
2. March 2021

Pavol Adamčák: 3 tips for success heard at Agency Day 2017

Our CEO Pavol Adamčák was given the opportunity to present the success story of his ui42 Digital (new Dexfinity)  as the only speaker from cz / sk agencies. Among other cool agencies from around the world, such as Jellyfish and Finch, he explained how ui42 Digital managed to grow 5x faster year-on-year by focusing on their clients’ exporting efforts.
2. March 2021
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