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What is Magic Programming?

Magic Programming covers all the needs of customers who don’t have their own programming team, or who try to outsource a part of programming work. We orient ourselves mainly towards small and middle-sized businesses and we help them in all aspects of e-commerce marketing.

What is Magic Programming?

Magic Programming covers all the needs of customers, who don’t have their own programming team, or who try to outsource a part of programming work. We orient ourselves mainly towards small and middle-sized businesses, which we help in all aspects of ecommerce marketing.

Our mission and goals

Success in the e-commerce marketing field is often limited by the technological quality of our clients websites. This technological quality influences customer shopping experience, the placement of PPC ads in the Google Ads auction, the results of indexing provided directly by Google through their algorithms and the results achieved by our own MagicScript algorithm for PPC ads management.

Although our main goal is to make the costs invested into online ads more effective, we have decided to support performance marketing not only by the MagicScript algorithm, but also by improving and optimizing the technological background of all the elements involved in online marketing of our clients. Magic Programming focuses especially on following activities.

Improving loading speed (landing page)

Loading speed is very important for two reasons. High expectations of customers is one of them. If the page takes longer than 2 seconds to load, it’s very likely that your potential customer returns back to Google search results and looks for a different website where he can buy the product.

Implementing and adjusting Google Tag Manager

These days, web developers are very busy and very expensive. By implementing GTM we help our clients to relieve their IT department. GTM enables easy implementation of complex code directly onto the website with no need to change the website’s source code.

Search Engine Optimization

Everyone knows that SEO is the cornerstone of all marketing. Quality SEO helps search engines understand your website and display relevant results for search keywords. It mainly affects organic traffic and the performance of unpaid ads.

Magic Programming also includes

Besides these basic services, our service Magic Programming includes various technological assistance to our clients. It could be minor adjustments such as removing redundant code from the website as well as modifying the whole online store.

Up to now we have provided the following technological adjustments to our clients:

  • Creating a feed for the import of products onto the Heureka platform.
  • Transitioning into a newer CMS version
  • Creating a system for measuring leads (100% of the customer’s conversions were done offline)
  • Obtaining lost passwords
  • Adjusting a new website
  • Creating a completely new website
  • Creating a feed for importing products into Google Shopping

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