Magic Margin is the core of our classic MagicScript algorithm. It carries out PPC campaign management based gross margin, while also taking into account cancellation data, returned goods and transport costs for calculating suitable CPC.
Magic Margin, the basis of which constitutes of the classic MagicScript algorithm represents PPC campaign management on the grounds of gross margin, while also taking into account cancellation data, returned goods and transport costs for calculating suitable CPC.
During order management, margin data on individual products and whole orders is used.
For the most accurate management, Magic Margin uses data from its own attribution model, Magic Linear, which is adjusted for each client.
Magic Margin manages bidding using gross margin, not selling price.
Margin data on individual products and on whole orders is used, which leads to much more accurate bidding managment. When you use Magic Margin, your margin grows significantly more than your revenue, which means you are more profitable.
One of the benefits is very easy implementation of management. Historical data are available immediately because of the feed analysis of our client. This data can’t be applied if Google Measurement protocol is used for margin-managed campaigns. In that case, it is necessary to collect historical data for weeks or even months. However, it isn’t necessary to keep track of margin right at the time of the order. This can be paired later on and much more accurately.