{"id":4199,"date":"2020-12-14T10:03:54","date_gmt":"2020-12-14T09:03:54","guid":{"rendered":"https:\/\/magicscript.co.uk\/magic-shopping\/"},"modified":"2021-03-22T22:54:27","modified_gmt":"2021-03-22T21:54:27","slug":"magic-shopping","status":"publish","type":"page","link":"https:\/\/magicscript.co.uk\/en\/magic-shopping\/","title":{"rendered":"Magic Shopping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4199\" class=\"elementor elementor-4199\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1d8a65 elementor-hidden-phone elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"d1d8a65\" data-element_type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8d9fe6\" data-id=\"c8d9fe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fe5773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fe5773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-717a3e6\" data-id=\"717a3e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0de9db9 elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"0de9db9\" data-element_type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title\">What is Magic Shopping?<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c850a elementor-widget elementor-widget-text-editor\" data-id=\"d1c850a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<h4>Magic Shopping is an algorithm which manages Google Shopping campaigns based on our attribution model Magic Attribution with using margin data about individual orders.<\/h4>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fc2ff elementor-widget elementor-widget-spacer\" data-id=\"79fc2ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa28f1 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-raven-button\" data-id=\"dfa28f1\" data-element_type=\"widget\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-link elementor-animation-shrink\" href=\"#learn-more\">\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05bcd83 elementor-align-center elementor-widget__width-auto elementor-hidden-phone fancyk elementor-widget elementor-widget-raven-heading\" data-id=\"05bcd83\" data-element_type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\"><p class=\"raven-heading raven-heading-p\"><a href=\"https:\/\/magicscript.co.uk\/en\/case-studies\/\"><span class=\"raven-heading-title\">Check out our results<\/span><\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bf6009\" data-id=\"9bf6009\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b1bb9d elementor-widget elementor-widget-jet-inline-svg\" data-id=\"7b1bb9d\" data-element_type=\"widget\" data-widget_type=\"jet-inline-svg.default\">\n\t\t\t\t<div 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d=\"M695.47,294a1.56,1.56,0,0,1,0-1.71c.32-.59-8.49-2.34-8.16-2.95.42-1.46-5.25-1.76-4.85-3.21-14.86-6.59-17.9-8.86-29.2-19.78L542.47,342l43.37,23.67,108.9-68.4C694.94,296.15,695.18,295,695.47,294Z\" style=\"opacity:0.3199999928474426;isolation:isolate;fill:url(#e0eda792-3766-4e16-84e7-8b2362442edb)\"><\/path><path d=\"M644.61,206.21s3.68-7,8.84-4.38,8.34,7,15.3,4.38,11.3-17.15,15.93-15,7.48,5.91,5.37,13.2-1.17,8.92,1.87,9.89-8,11.71-16.7,9.37S644.61,206.21,644.61,206.21Z\" style=\"fill:#f2ae16\"><\/path><path d=\"M652.51,228.71s-22.75,24.3-17.71,50,63.76,27.89,72.2,8,.49-47.15-12.4-56.62c0,0,10.63-11.3,6.25-18.93s-11.5,6.42-15.35,4.43,8.35-25-5-26-9.85,23.69-15.49,22.45-15.89-12.79-20.46-5.93S655.65,221.14,652.51,228.71Z\" style=\"fill:#ffd008\"><\/path><path 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style=\"fill:#4a9e18\"><\/path><\/g><\/g><\/svg><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee34c43 elementor-hidden-tablet elementor-reverse-mobile elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee34c43\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05d8c63\" data-id=\"05d8c63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d8ecf2e elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8ecf2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a6f3064\" data-id=\"a6f3064\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28fa976 elementor-mobile-align-center elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"28fa976\" data-element_type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title\">What is Magic Shopping?<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f5308 elementor-widget elementor-widget-text-editor\" data-id=\"92f5308\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<h4>Magic Shopping is an algorithm which manages Google Shopping campaigns based on our attribution model Magic Attribution with the use of margin data of individual orders. <\/h4>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a34ab6 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"3a34ab6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9472bb elementor-align-center elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-raven-button\" data-id=\"b9472bb\" data-element_type=\"widget\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-link elementor-animation-shrink\" href=\"#learn-more\">\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424ebc0 elementor-align-center elementor-widget__width-auto fancyk elementor-widget elementor-widget-raven-heading\" data-id=\"424ebc0\" data-element_type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\"><p class=\"raven-heading raven-heading-p\"><a href=\"https:\/\/magicscript.co.uk\/en\/case-studies\/\"><span class=\"raven-heading-title\">Check out our results<\/span><\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b488d0\" data-id=\"7b488d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c76307 elementor-widget elementor-widget-jet-inline-svg\" data-id=\"9c76307\" data-element_type=\"widget\" data-widget_type=\"jet-inline-svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-inline-svg jet-elements\"><div class=\"jet-inline-svg__wrapper\"><div class=\"jet-inline-svg 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style=\"fill:#f7931e\"><\/path><path d=\"M343.65,3.51V28.45a3.52,3.52,0,0,0,7,0V3.51a3.52,3.52,0,0,0-7,0Z\" style=\"fill:#f7931e\"><\/path><path d=\"M368.59,20.71V34a3.52,3.52,0,0,0,7,0h0V20.71a3.52,3.52,0,0,0-7,0Z\" style=\"fill:#f7931e\"><\/path><ellipse cx=\"255.78\" cy=\"218.89\" rx=\"6.23\" ry=\"8.72\" style=\"fill:#7c5050\"><\/ellipse><ellipse cx=\"314.5\" cy=\"238.22\" rx=\"6.23\" ry=\"8.72\" style=\"fill:#7c5050\"><\/ellipse><ellipse cx=\"276.77\" cy=\"261.66\" rx=\"23.2\" ry=\"29.29\" transform=\"translate(-87.97 371.35) rotate(-60.13)\" style=\"fill:#ea7171\"><\/ellipse><ellipse cx=\"271.58\" cy=\"265.52\" rx=\"23.2\" ry=\"29.29\" transform=\"translate(-93.92 368.79) rotate(-60.13)\" style=\"fill:#f7aaaa\"><\/ellipse><circle cx=\"257.72\" cy=\"261.59\" r=\"5.58\" style=\"fill:#7c5050\"><\/circle><circle cx=\"280.85\" cy=\"268.66\" r=\"5.58\" style=\"fill:#7c5050\"><\/circle><path d=\"M695.47,294a1.56,1.56,0,0,1,0-1.71c.32-.59-8.49-2.34-8.16-2.95.42-1.46-5.25-1.76-4.85-3.21-14.86-6.59-17.9-8.86-29.2-19.78L542.47,342l43.37,23.67,108.9-68.4C694.94,296.15,695.18,295,695.47,294Z\" style=\"opacity:0.3199999928474426;isolation:isolate;fill:url(#e0eda792-3766-4e16-84e7-8b2362442edb)\"><\/path><path d=\"M644.61,206.21s3.68-7,8.84-4.38,8.34,7,15.3,4.38,11.3-17.15,15.93-15,7.48,5.91,5.37,13.2-1.17,8.92,1.87,9.89-8,11.71-16.7,9.37S644.61,206.21,644.61,206.21Z\" style=\"fill:#f2ae16\"><\/path><path d=\"M652.51,228.71s-22.75,24.3-17.71,50,63.76,27.89,72.2,8,.49-47.15-12.4-56.62c0,0,10.63-11.3,6.25-18.93s-11.5,6.42-15.35,4.43,8.35-25-5-26-9.85,23.69-15.49,22.45-15.89-12.79-20.46-5.93S655.65,221.14,652.51,228.71Z\" style=\"fill:#ffd008\"><\/path><path d=\"M694.62,230.3s10.64-11.3,6.26-18.93c-1.13-2-2.34-2.48-3.78-2.34,3.3,5.81-2.9,12.06-7,16.4a35.28,35.28,0,0,0-5.31,5.41c-3.61,5.9.25,10.52,4,15.09a41.39,41.39,0,0,1,8.46,16.4c4.14,17.11-4.13,31.64-17.44,37.73,12.72-.85,24-5.25,27.37-13.12C715.45,267.09,707.49,239.79,694.62,230.3Z\" style=\"fill:#f2ae16\"><\/path><path d=\"M692,225.85A67.21,67.21,0,0,1,654.83,223c-4.26-1.54-6.09,5.25-1.87,6.77a74.17,74.17,0,0,0,40.91,2.86C698.32,231.71,696.4,224.94,692,225.85Z\" style=\"fill:#c64f14\"><\/path><path d=\"M688.34,266.35c-.84-4-4.69-5.77-8.44-6.14a10.23,10.23,0,0,0-1.75,0v-11.3a13,13,0,0,1,2.67.56c1.61.54,2.53-1.95.91-2.48a11.71,11.71,0,0,0-3.58-.47v-4.15c0-1.38-2.63-1.92-2.65-.21s0,3,0,4.5a12.23,12.23,0,0,0-2.55.42v-4c0-1.68-2.68-1.92-2.65-.21s0,3.28,0,4.92c-6,1.95-11,6.05-7,11.72a8.49,8.49,0,0,0,7,3.51v11.72c-1.85-.16-3.68-.4-5.42-.65s-1.9,2.34-.21,2.64a44.15,44.15,0,0,0,5.63.54v5.42c0,1.8,2.62,1.92,2.65.21s0-3.73,0-5.58h2.76c0,2.72,0,5.41.16,8.13,0,1.69,2.7,1.92,2.65.21,0-2.88,0-5.74-.18-8.62C684.57,276,689.79,273.26,688.34,266.35Zm-19.5-6.5q-6-.75-.68-8.36a16.77,16.77,0,0,1,2.11-1.08v10a6.19,6.19,0,0,1-1.43-.54Zm4-10.47a13.73,13.73,0,0,1,2.54-.49v11.53c-.85,0-1.69.18-2.51.21.07-3.78,0-7.5,0-11.25Zm.13,25.43V263.09l2.48-.14c0,4,.14,7.94.24,11.92-.85-.07-1.8,0-2.72-.07Zm5.34-.35c0-3.87-.16-7.76-.21-11.72H679c4,.28,5.88,1.08,5.74,5.25s-2.37,5.72-6.37,6.47Z\" style=\"fill:#4a9e18\"><\/path><\/g><\/g><\/svg><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4774d24 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4774d24\" data-element_type=\"section\" id=\"learn-more\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17afad4\" data-id=\"17afad4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1101f15 elementor-widget elementor-widget-spacer\" data-id=\"1101f15\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074d7c6 elementor-widget elementor-widget-heading\" data-id=\"074d7c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why was Magic Shopping created? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c0afa elementor-widget elementor-widget-text-editor\" data-id=\"97c0afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>We have already shown you the management of Google Ads by margin in the Magic Margin section. Our next goal was to implement margin management on Google Shopping. Our previous experience shows that the integrity of management directed by one algorithm and under the control of one person yields greater efficiency, rapid growth and fewer errors. Due to the different method of operation and the algorithm\u2019s complexity, this simply wasn\u2019t possible for a long time.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5214bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5214bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50cd811\" data-id=\"50cd811\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fdaedd elementor-widget elementor-widget-jet-inline-svg\" 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d=\"M40.4,72.13c2-2.45,7.53-6.13,6.86-17.34-.15-2.38,1.06-7.28,4.32-9.61,7.77-5.57,13.83.16,11.13,4s-4.2,5.6-4.2,5.6,9.34,15.75,4.2,22.08C58.14,82.48,32.27,82.48,40.4,72.13Z\" style=\"fill:#24285b\"><\/path><path d=\"M58.62,88.19a10.55,10.55,0,0,1,9.21-10.11c3-.3,6.5.68,10,4.62,6.57,7.36,12.41,25.93,15.38,36.65a4.07,4.07,0,0,0,5,2.82,4.13,4.13,0,0,0,2.11-1.42l21-27s4.2-6.8,6.57-5.28-2.77,5.28-2.77,5.28,4.18,1.08,2.77,5.13-21.81,40.66-29.8,42.16C83.14,143.89,57.12,117.35,58.62,88.19Z\" style=\"fill:#f4a28c\"><\/path><path d=\"M41.49,144.24H84.24L91,203.41,34.36,220.3Z\" style=\"fill:#24285b\"><\/path><path d=\"M121.72,238.74s-8.58-2.34-10.46-10.35c0,0,13.32-2.69,13.7,11Z\" style=\"fill:#e94435;opacity:0.5799999833106995;isolation:isolate\"><\/path><path d=\"M122.84,237.89s-6-9.5-.71-18.4c0,0,10.13,6.43,5.63,18.4Z\" style=\"fill:#e94435;opacity:0.7300000190734863;isolation:isolate\"><\/path><path d=\"M124.34,237.89s3.16-10,12.77-11.92c0,0,1.79,6.52-6.22,12Z\" style=\"fill:#e94435\"><\/path><path d=\"M118.09,237.67l1.74,11.93,11,.05,1.62-11.91Z\" style=\"fill:#24285b\"><\/path><\/g><\/g><\/svg><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a0bd044\" data-id=\"a0bd044\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50cc0ce elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"50cc0ce\" data-element_type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title\">Common features of Search, Display and Shopping campaign management by margin:<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7e8ca elementor-widget elementor-widget-text-editor\" data-id=\"2d7e8ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<ul><li>Magic Shopping can, as well as Magic Margin, use attribution model of your choice.<\/li><li>We need daily updated feed with ID number of each order and the margin of each order.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-afb34ff elementor-section-boxed elementor-section-height-default 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transform=\"translate(32.052 32.733)\"><\/path><path class=\"l\" d=\"M267.009,247.441s-6.8-10.752-.808-20.8c0,0,11.466,7.285,6.371,20.824Z\" transform=\"translate(33.48 31.297)\"><\/path><path class=\"g\" d=\"M268,246.384s3.6-11.361,14.453-13.5c0,0,2.038,7.367-7.027,13.539Z\" transform=\"translate(34.211 32.365)\"><\/path><path class=\"i\" d=\"M262,244.19l1.979,13.5,12.427.047,1.827-13.481Z\" transform=\"translate(33.184 34.302)\"><\/path><path class=\"e\" d=\"M222.822,162.11S213.03,185.675,183,182.571l.82,5.739,33.146,1.851.714-6.793Z\" transform=\"translate(19.657 20.248)\"><\/path><\/g><\/svg><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea2a86b\" data-id=\"ea2a86b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a63716 elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"5a63716\" data-element_type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title\">Differences between Search, Display and Shopping campaign management by margin:<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d053b12 elementor-widget elementor-widget-text-editor\" data-id=\"d053b12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>The main difference is that in Magic Shopping, it is impossible to use feeds with ID orders and margins for the past year, like we can in Magic Margin. This might appear to be a problem, but we took it as a challenge. How did we manage to solve this situation? Shopping campaigns have significantly lower volatility than Search or Display campaigns and therefore they are more stable. From the moment Magic Shopping is launched, margin data is collected in Google Ads. We usually wait around two weeks to start using the algorithm.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd1ecc elementor-widget elementor-widget-text-editor\" data-id=\"8fd1ecc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Unlike with Magic Margin, we can\u2019t work with cancellations and returns directly via feed updates because no feed is used. We can, however, import them retroactively in two different ways. This depends on the type of online store:<\/p><ul><li>We can import cancellations with a one day delay. Therefore, at least the first cancellations should be covered.<\/li><li>Alternatively, we can import already finished orders.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6701846 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6701846\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93ed8c4\" data-id=\"93ed8c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4177f30 elementor-widget elementor-widget-jet-inline-svg\" data-id=\"4177f30\" data-element_type=\"widget\" data-widget_type=\"jet-inline-svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-inline-svg jet-elements\"><div class=\"jet-inline-svg__wrapper\"><div class=\"jet-inline-svg jet-inline-svg--custom-width\"><div class=\"jet-inline-svg__inner\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 276.26 310.2\"><g id=\"adb71a4d-f287-4b67-beea-fe02c96e1270\" data-name=\"Layer 2\"><g id=\"ff1fcd3f-aacc-4dbf-8f6c-b15c5cd68461\" data-name=\"Layer 1\"><path d=\"M93.9,107.36s-44.95,5.24-61,17.52S20,156,72.24,146.09,93.9,107.36,93.9,107.36Z\" style=\"fill:#e94435\"><\/path><path d=\"M93.9,107.36s-44.95,5.24-61,17.52S20,156,72.24,146.09,93.9,107.36,93.9,107.36Z\" style=\"opacity:0.07999999821186066;isolation:isolate\"><\/path><path d=\"M76.11,76.52a13.44,13.44,0,0,0,4.5-1.38C83,74,88,72.79,87.91,77.73c-.07,3.14-5-.58-5.28,3.64s.27,9.56-8.43,8.23C66.25,88.33,68.46,77.49,76.11,76.52Z\" 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218.08) rotate(-76.57)\" style=\"fill:#ffd200\"><\/rect><path d=\"M138.86,136.76c-4.14-15.11,14-26.35,25.85-16,5.65,4.94,10.47,11.28,11.92,19.17,4.2,22.66,17.63,42.37-2.93,55.79s-69.24-16.36-69.24-16.36l6.7-12.16s24.36,9.65,39.47,8.8C161.05,175.39,144.7,158.1,138.86,136.76Z\" style=\"fill:#fff;opacity:0.30000001192092896;isolation:isolate\"><\/path><path d=\"M110.27,168.69a15,15,0,0,0-3.2-6.26c-2.64-3.15-3.53-4.55-7.16-4.48s-4,13.41,6,18.59Z\" style=\"fill:#f4a28c\"><\/path><path d=\"M142,209.62s-10.81,44.88,10.84,63.75l-7.63,7.14s-28.06-16.29-32-61Z\" style=\"fill:#24285b\"><\/path><path d=\"M69.68,81.59l4.51,8-33,52c-5.1,8-17.8,4.7-17.92-4.8,0-4.38,1.33-9.66,5.24-15.89C42.69,98.25,69.68,81.59,69.68,81.59Z\" style=\"fill:#e94435\"><\/path><rect x=\"71.11\" y=\"62.11\" width=\"2.35\" height=\"12.35\" transform=\"translate(-4.98 130.87) rotate(-82.38)\" style=\"fill:#c9c9c9\"><\/rect><rect x=\"77.67\" y=\"50.77\" width=\"2.35\" height=\"12.35\" transform=\"translate(-18.19 63.54) rotate(-39.73)\" style=\"fill:#c9c9c9\"><\/rect><rect x=\"85.69\" y=\"52.7\" width=\"12.35\" height=\"2.35\" transform=\"translate(29.73 140.38) rotate(-84.7)\" style=\"fill:#c9c9c9\"><\/rect><path d=\"M88,209.62s-11.09,41.9,10.78,72.79l8.83-.42s-12.8-41.8,6.22-57.09l28.2-15.27Z\" style=\"fill:#24285b\"><\/path><\/g><\/g><\/svg><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a1d88d\" data-id=\"5a1d88d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ee2535 elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"8ee2535\" data-element_type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title\">What else is necessary for a successful management?<\/span><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d26c25 elementor-widget elementor-widget-text-editor\" data-id=\"7d26c25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Besides the already mentioned essentials,&nbsp;<span style=\"background-color: var( --e-global-color-72d15fd );\">o<\/span><span style=\"background-color: var( --e-global-color-72d15fd );\">n the client-side&nbsp;<\/span><span style=\"background-color: var( --e-global-color-72d15fd );\">we also need to&nbsp;<\/span><span style=\"background-color: var( --e-global-color-72d15fd );\">add&nbsp;<\/span><span style=\"background-color: var( --e-global-color-72d15fd );\">and implement a custom dimension (User-level scope) to Google Analytics &#8211; we call it Click ID.<\/span><\/p>\n<p>\nThanks to Click ID, we will be able to pair order margin with a click and assign this click to the source of the conversion path. We then import the margin into Google Analytics, which we will use later on in the algorithm\u2019s calculations.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa4aadb elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"fa4aadb\" data-element_type=\"section\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d1d88e\" data-id=\"6d1d88e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-597688a elementor-align-center elementor-widget elementor-widget-raven-heading\" data-id=\"597688a\" data-element_type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h4 class=\"raven-heading raven-heading-h4\"><span class=\"raven-heading-title\"><h2>Are you interested?<\/h2>\nWant to learn more?<\/span><\/h4><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5571ac2 elementor-align-center elementor-widget elementor-widget-raven-button\" data-id=\"5571ac2\" data-element_type=\"widget\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-link elementor-animation-shrink\" href=\"https:\/\/magicscript.co.uk\/en\/contact\">\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\tTry MagicScript\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Magic Shopping? Magic Shopping is an algorithm which manages Google Shopping campaigns based on our attribution model Magic Attribution with using margin data about individual orders. Learn more Check out our results What is Magic Shopping? Magic Shopping is an algorithm which manages Google Shopping campaigns based on our attribution model Magic Attribution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magic Shopping - MagicScript<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magicscript.co.uk\/en\/magic-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magic Shopping - MagicScript\" \/>\n<meta property=\"og:description\" content=\"What is Magic Shopping? Magic Shopping is an algorithm which manages Google Shopping campaigns based on our attribution model Magic Attribution with using margin data about individual orders. Learn more Check out our results What is Magic Shopping? Magic Shopping is an algorithm which manages Google Shopping campaigns based on our attribution model Magic Attribution [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magicscript.co.uk\/magic-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"MagicScript\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-22T21:54:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/magicscript.co.uk\/#organization\",\"name\":\"MagicScript\",\"url\":\"https:\/\/magicscript.co.uk\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/magicscript.co.uk\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/magicscript.co.uk\/wp-content\/uploads\/2021\/01\/magic-ico.png\",\"width\":512,\"height\":512,\"caption\":\"MagicScript\"},\"image\":{\"@id\":\"https:\/\/magicscript.co.uk\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/magicscript.co.uk\/#website\",\"url\":\"https:\/\/magicscript.co.uk\/\",\"name\":\"MagicScript\",\"description\":\"Bidding Algorithms for online ads auctions\",\"publisher\":{\"@id\":\"https:\/\/magicscript.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/magicscript.co.uk\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magicscript.co.uk\/magic-shopping\/#webpage\",\"url\":\"https:\/\/magicscript.co.uk\/magic-shopping\/\",\"name\":\"Magic Shopping - MagicScript\",\"isPartOf\":{\"@id\":\"https:\/\/magicscript.co.uk\/#website\"},\"datePublished\":\"2020-12-14T09:03:54+00:00\",\"dateModified\":\"2021-03-22T21:54:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/magicscript.co.uk\/magic-shopping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/magicscript.co.uk\/magic-shopping\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/magicscript.co.uk\/magic-shopping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magicscript.co.uk\/en\/\",\"url\":\"https:\/\/magicscript.co.uk\/en\/\",\"name\":\"Domovsk\\u00e1 str\\u00e1nka\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magicscript.co.uk\/magic-shopping\/\",\"url\":\"https:\/\/magicscript.co.uk\/magic-shopping\/\",\"name\":\"Magic Shopping\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/magicscript.co.uk\/en\/wp-json\/wp\/v2\/pages\/4199"}],"collection":[{"href":"https:\/\/magicscript.co.uk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/magicscript.co.uk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/magicscript.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magicscript.co.uk\/en\/wp-json\/wp\/v2\/comments?post=4199"}],"version-history":[{"count":6,"href":"https:\/\/magicscript.co.uk\/en\/wp-json\/wp\/v2\/pages\/4199\/revisions"}],"predecessor-version":[{"id":4748,"href":"https:\/\/magicscript.co.uk\/en\/wp-json\/wp\/v2\/pages\/4199\/revisions\/4748"}],"wp:attachment":[{"href":"https:\/\/magicscript.co.uk\/en\/wp-json\/wp\/v2\/media?parent=4199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}