Magic Blog

do NOT waste your money algorithm

do NOT waste your money algorithm Every click on Google is piece of data you can collect. Putting these pieces together and into context has tremendous value. But are you aware of how much does your AdWords data cost? Are you getting … Read More

Complete reconstruction of the AdWords account structure? Use Magic!

Complete reconstruction of the AdWords account structure? Use Magic! Clients often think that in order for an account to be managed by MagicScript, it is necessary that the account’s structure is already well-developed and stable; however, it is an unnecessary concern. … Read More

Ajprodukty casestudy

What is Magic Script? Increase your revenue by 24-65% Realtime algorithmic bidding optimisation that sets exactly the right CPC bids for Google Ads, Shopping, Heureka, Favi campaigns. What do you get with Magic Script Algorithm? significant reduction of PPC specialist … Read More

Beware of UTM parameters when importing costs from Heureka to Google Analytics​

Beware of UTM parameters when importing costs from Heureka to Google Analytics Sometimes, even if you import costs from Heureka into AdWords, they may not be well matched if you don’t have UTM parameters.  In the example below, we see … Read More

Case study eyerim.com

Eyerim casestudy Increase your revenue from PPC advertising by 24-65% month-on-month! Permanent bidding optimization using an algorithm that can deliver the best cost-per-click for Google Ads, Shopping, Heureka, Goods and Sklik. Why use Magic Script? significant reduction of PPC specialist … Read More

Pavol Adamčák: 3 tips for success that were heard at Agency Day 2017

Pavol Adamčák: 3 tips for success that were heard at Agency Day 2017 Last month, a Google Agency Day 2017 took place in the beautiful surroundings of Prague Castle. Our CEO Pavol Adamčák was given the opportunity to  present the … Read More