{"id":5247,"date":"2021-03-02T15:13:02","date_gmt":"2021-03-02T14:13:02","guid":{"rendered":"https:\/\/magicscript.co.uk\/complete-reconstruction-of-the-adwords-account-structure-use-magic\/"},"modified":"2021-03-02T15:13:02","modified_gmt":"2021-03-02T14:13:02","slug":"complete-reconstruction-of-the-adwords-account-structure-use-magic","status":"publish","type":"post","link":"https:\/\/magicscript.co.uk\/de\/blog\/complete-reconstruction-of-the-adwords-account-structure-use-magic\/","title":{"rendered":"Complete reconstruction of AdWords account structure? Use Magic!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5247\" class=\"elementor elementor-5247 elementor-4506\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f67cd0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f67cd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5780a2d0\" data-id=\"5780a2d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f5b3c76 elementor-widget elementor-widget-text-editor\" data-id=\"3f5b3c76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-554d2f4 elementor-widget elementor-widget-text-editor\" data-id=\"554d2f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p>Clients often think that in order for an account to be managed by MagicScript, it is&nbsp;necessary that the account\u2019s structure is already well-developed and stable; however, it is an unnecessary concern. MagicScript works well, even when the account is going under structural changes, be it minor or dramatic. Even when these changes are being made, MagicScript is an exceptional tool, because it controls costs and bids rationally.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f8fb491 elementor-widget elementor-widget-heading\" data-id=\"f8fb491\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h6 class=\"elementor-heading-title elementor-size-default\">Here are a few insights:<\/h6>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2610c91 elementor-align-left elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"2610c91\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n<div class=\"elementor-widget-container\">\n<ul class=\"elementor-icon-list-items\">\n<li class=\"elementor-icon-list-item\"><i class=\"fa fa-chain\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">&nbsp; &nbsp; Keyword history is paired. This means, that even when you move a keyword e.g. from one adgroup to another, its&nbsp; &nbsp; &nbsp; &nbsp; history is preserved, so the keyword still has enough data for the algorithm, so it can properly bid.<\/span><\/li><li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\"><br><\/span><\/li>\n<li class=\"elementor-icon-list-item\"><i class=\"fa fa-shield\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">&nbsp; &nbsp; MagicScript has an algorithm for rational and balanced testing of brand new keywords and adgroups (without&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; history), that eliminates any possible risks from incorrect initial setups, which can often create large and gratuitous&nbsp; &nbsp; &nbsp; losses.<\/span><\/li><li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\"><br><\/span><\/li>\n<li class=\"elementor-icon-list-item\"><i class=\"fa fa-clock-o\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">&nbsp; &nbsp; MagicScript is also effective in that it saves a lot of time, that would be spent on manual bidding, while the account&nbsp; &nbsp; &nbsp; is being rebuilt to spend on manual biding. This valuable time can be turned towards perfecting the structure&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; itself.<\/span><\/li><li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\"><br><\/span><\/li>\n<li class=\"elementor-icon-list-item\"><i class=\"fa fa-line-chart\" aria-hidden=\"true\"><\/i><span class=\"elementor-icon-list-text\">&nbsp; &nbsp; Even during remodeling, an account can perform well, so it&#8217;s needless to postpone the positive effects of&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; reshaping an account.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Clients often think that in order for an account to be managed by MagicScript, it is\u00a0necessary that the account\u2019s structure is already well-developed and stable; however, it is an unnecessary concern. MagicScript works well, even when the account is going under structural changes, be it minor or dramatic.<\/p>\n","protected":false},"author":3,"featured_media":5248,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":[],"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Complete reconstruction of AdWords account structure? Use Magic! - MagicScript<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magicscript.co.uk\/de\/blog\/complete-reconstruction-of-the-adwords-account-structure-use-magic\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complete reconstruction of AdWords account structure? 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