{"id":5241,"date":"2021-03-02T15:52:01","date_gmt":"2021-03-02T14:52:01","guid":{"rendered":"https:\/\/magicscript.co.uk\/beware-of-utm-parameters-when-importing-costs-from-heureka-to-google-analytics\/"},"modified":"2021-03-02T15:52:01","modified_gmt":"2021-03-02T14:52:01","slug":"beware-of-utm-parameters-when-importing-costs-from-heureka-to-google-analytics","status":"publish","type":"post","link":"https:\/\/magicscript.co.uk\/de\/blog\/beware-of-utm-parameters-when-importing-costs-from-heureka-to-google-analytics\/","title":{"rendered":"Beware of UTM parameters when importing costs from Heureka to Google Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5241\" class=\"elementor elementor-5241 elementor-4524\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56b6f69c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56b6f69c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64de9d87\" data-id=\"64de9d87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7119091d elementor-widget elementor-widget-text-editor\" data-id=\"7119091d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Sometimes, even if you import costs from Heureka into AdWords, they may not be well matched if you don\u2019t have UTM parameters.<\/p><p>In the example below, we see that an import with \u201clower case\u201d utm parameters did not match the \u201cupper case\u201d utm parameters that the\u00a0client has historically sent to Analytics.<\/p><p>The client has everything set in mergade or directly in the XML feed to a large Heureka \/ CPC, which is not correct, but if you want to\u00a0recoup costs for historical numbers, you have no choice, you must adapt with UTM.<\/p><p>Most of the time it\u2019s all in lower case, I don\u2019t know why they\u2019re capitalized, and I don\u2019t know why GA didn\u2019t put it into one anyway\u00a0since they shouldn\u2019t consider capitalization. (comparator specialist note)<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" class=\"aligncenter wp-image-4527 size-full\" src=\"https:\/\/magicscript.co.uk\/wp-content\/uploads\/2021\/03\/tabulecka-1.png\" alt=\"\" width=\"1024\" height=\"557\" srcset=\"https:\/\/magicscript.co.uk\/wp-content\/uploads\/2021\/03\/tabulecka-1.png 1024w, https:\/\/magicscript.co.uk\/wp-content\/uploads\/2021\/03\/tabulecka-1-300x163.png 300w, https:\/\/magicscript.co.uk\/wp-content\/uploads\/2021\/03\/tabulecka-1-768x418.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><div class=\"elementor-element elementor-element-b0588c3 elementor-widget elementor-widget-heading\" data-id=\"b0588c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5>\u00a0<\/h5><h5 class=\"elementor-heading-title elementor-size-default\">\u00a0<\/h5><h5 class=\"elementor-heading-title elementor-size-default\">Why import costs from Heureka into Analytics?<\/h5><\/div><\/div><div class=\"elementor-element elementor-element-77895ee elementor-widget elementor-widget-text-editor\" data-id=\"77895ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>If you have properly tagged traffic from Heureka to your site, you can compare the performance of different marketing channels in Google\u00a0Analytics (e.g., Google Ads vs. Heureka). However, if you do not import the costs there, the missing PNO \/ ROAS \/ ROI puzzles are\u00a0missing the mentioned costs. How do you then invest correctly in Google vs. Heureka anything else if you have no revenue and costs in one\u00a0place and you can\u2019t compare it?<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-386c9df elementor-widget elementor-widget-heading\" data-id=\"386c9df\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h5 class=\"elementor-heading-title elementor-size-default\">\u00a0<\/h5><h5 class=\"elementor-heading-title elementor-size-default\">Cost, PNO, Margin, Profit, all together in Google Analytics<\/h5><div>\u00a0<\/div><p><img loading=\"lazy\" class=\"aligncenter wp-image-4525 size-full\" src=\"https:\/\/magicscript.co.uk\/wp-content\/uploads\/2021\/03\/tabulecka2.png\" alt=\"\" width=\"1024\" height=\"210\" srcset=\"https:\/\/magicscript.co.uk\/wp-content\/uploads\/2021\/03\/tabulecka2.png 1024w, https:\/\/magicscript.co.uk\/wp-content\/uploads\/2021\/03\/tabulecka2-300x62.png 300w, https:\/\/magicscript.co.uk\/wp-content\/uploads\/2021\/03\/tabulecka2-768x158.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sometimes, even if you import costs from Heureka into AdWords, they may not be well matched if you don\u2019t have UTM parameters.\u00a0<\/p>\n<p>In the example below, we see that an import with \u201clower case\u201d utm parameters did not match the \u201cupper case\u201d utm parameters that the\u00a0client has historically sent to Analytics.<\/p>\n","protected":false},"author":3,"featured_media":5243,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":[],"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.1 - 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